Understanding the Residential Energy Upgrade Market

The amazing Rocky Mountain Institute (RMI) along with Shelton Group have published great info graphics that help convey the salient facts for the North American residential market for energy upgrades. The biggest insight for me was Suzanne Shelton point that “Energy efficiency retrofits are currently sold as a service. And when you buy a service you give a lot of direction/opinion to the service provider, whether you know anything about how to actually accomplish your end goal or not. When you buy a product, you don’t tell the product manufacturer how to make the product … it’s just on the shelf ready to go and you either buy it as is or you don’t buy it. If product manufacturers want to stay in business, they figure out how to make products you want to buy. So what if energy efficiency retrofits were sold as a product … turnkey, complete, baked, ready to buy “off the shelf?””

I’ll assume that Canadian home owners are not much different that US homeowners. The link is included in the images below.

RMI C

RMI B

RMI A